What to you tell yourself when you're running?

What's the interior dialogue that keeps you going?
My last two runs have sucked. Today I walked the last mile home and felt like I was going to die. I feel like I've hit a mini wall. My weight loss has plateaued. I can't seem to break 170 and running is feeling like death.

I thought I'd share some of my internal screaming at self and see if there are some things I'm missing. I need some good one liners to keep me going.
Here's my usual self conversation:

- If you keep moving you will get there eventually
- At the end of this you'll have burned 600 calories.
- At the end of this you'll be able to eat 600 calories!
- You're not going to do anything else active today...keep going
- Sometimes I yell at myself like a drill sergeant calling myself all kind of things I shouldn't share on my blog :)
- If you keep going it's really unlikely that you're going to die. 10% possibility.
- Sometimes I trash talk myself. Go ahead and stop...go home and bury your face in an ice cream tub...that 25 lbs. you just lost will look amazing hanging from your love handles.

Not sure if some of those are helpful thoughts but it's all running through my dome and certain points in a run. What's your thing? What keeps you going? I need some help.

Let me have it.